Product. Passion & Salt.

The problem is: how does a restaurant make money? For many chain types, it’s soda (or pop as they say around here; weird). How so?

Next time you’re in a chain restaurant, look at the soda pricing on the menu. Guess what. It ain’t there. That’s right, no pricing. They may list their sodas (coke, diet coke, sprite, tea) but no prices. Then ask your server how much a Coke is. He/she will probably say they’ll have to check. They don’t know. They say no one has ever asked.  It has happened to me three times in the last month.

When they come back, the answer should shock you. Eighty nine cents? Ninety Nine? One eighty nine? Nope, $2.50. How in the world can they get $2.50 for a Coke that costs them 17¢ from a soda gun? Because no one asks. If you were told that soda was $1.99, you’d say “I think I’ll just have water with a lemon”. If it were $1.29 you might say “I think I’ll just have water with a lemon”. If it were 99¢ you might say “I think I’ll just have water with a lemon”. But if there’s no price guess what? Four people order sodas and spend an extra $10 for lunch.

P.T. Barnum would be proud.